Power product discovery in ChatGPT
Share your product feed to reach shoppers more effectively as they explore options, compare products, and decide what to buy.
Reach shoppers in ChatGPT
Show up in high-intent discovery moments
Your products appear in AI-powered results when shoppers are actively evaluating what to buy.
Deliver more relevant results
ChatGPT helps match your products to people based on shopper preferences and past interactions.
Connect your catalog without rebuilding it
Share feeds through systems or supported providers you use today—no need to rebuild your catalog.
Control checkout, payments, and fulfillment
Send shoppers to your site or app by default, with no fees for purchases made on your site or app.
How shopping in ChatGPT works
Shoppers browse products through rich results with images, pricing, and key details in one place.
Why share your product feeds
Improve how your products appear in ChatGPT with data that’s complete, current, and under your control.
Expand your catalog coverage
Make more of your catalog available to appear across ChatGPT results.
Share richer product details
Provide detailed information like images, pricing, and reviews to better represent your catalog.
Get better placement in results
Richer data helps your products surface with more accurate information when shoppers compare options.
Keep information up-to-date
Sync pricing, availability, and updates with your systems so shoppers always see the latest details.
Built on the Agentic Commerce Protocol
The Agentic Commerce Protocol (ACP) is the open infrastructure for AI-native commerce in ChatGPT.
Today, it supports product discovery and more accurate, personalized recommendations through shared product data. Over time, ACP will expand to support the full shopping journey with deeper integrations and APIs.
Apply to share your product feed
Merchants can apply to share product data and participate in shopping experiences in ChatGPT, including integrating your feed so your products can appear in results.
If you’ve already applied, you’re on the waitlist. If you sell through Shopify or Etsy, your catalog is already integrated, and no additional setup or application is required.
Shopping is currently live for ChatGPT users in the U.S. We’re building a merchant platform for self-serve data integration later this year, and plan to expand to more merchants and regions over time.
For other inquiries, visit our help center.
Frequently asked questions
We’re moving away from a standalone Instant Checkout experience in ChatGPT and prioritizing better shopping discovery and merchant-owned checkout experiences. Users can discover and evaluate products in ChatGPT, but purchases are completed on merchant-owned websites or apps.
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